Physiological Effects of Pressure on Man and Cetaceans

Physiological Effects of Pressure on Man and Cetaceans Air and water are continually applying pressure on each item or living being on Earth. Weight is the power or weight applied on an item for every unit territory so as to move it (Anderson, 2011). It is estimated in bar or air (ata as a shortened form) and changes relying upon the spot on Earth influencing living beings in various manners.  â In spite of that every one of the three gatherings inside this investigation have a place with the class Mammalia, they all advanced in various ways adjusting them to their condition. Being cetaceans the gathering who is altogether sea-going including whales, dolphins and porpoises (The Editors of Encyclopã ¦dia Britannica and G. Mead, 2014). Pinnipeds are the gathering of blade footed warm blooded animals who invest the majority of their energy in the water, in any case, coming to shore to rest or mate and it incorporates seals, ocean lions and walrus (NOAA, 2014). Along these lines, it is intended to dissect and look at the impacts of weight in people, cetaceans and pinnipeds just as contrasting potential adaptions of every one. Adrift level, in spite of being vague any article or being is dependent upon the weight applied by the air characterized as one bar/ata. While going submerged to the weight applied by the water the weight of air adrift level must be included. At the point when the height drops each 10 meters beneath ocean level the weight increments by 1 bar/ata in addition to the one at the surface (PADI, 1996). Bringing about 2 bar/ata thus the weight submerged can change as exhibited in figure 1. Figure 1. The connection among Depth and Pressure. (PADI, 1996) Nonetheless, if the jump is made in a submarine to a profundity of 120m/396 feet the group inside will in any case be dependent upon 1 bar of the weight of the air and the submarine would be the one exposed to the weight of 24bar/ata from the water and air consolidated (Martin, 1997). Gas Exchanges All warm blooded creatures have a bidirectional respiratory framework that isnt arranged for living forever submerged as are fish. In a respiratory framework like this, gas trades happen by utilizing similar aviation routes. They begin to breathe in oxygen (O2) at the surface before jumping and sooner or later, all must come back to discharge carbon dioxide (CO2) and breathe in once more (Martin, 1997). The trade itself happens in the alveoli inside the lungs, being the O2 shipped to various pieces of the body by the circulatory framework and the CO2 ousted back through the nose or mouth in people and pinnipeds and through the blowhole in cetaceans as indicated by WhaleFacts.org and NOAA. Cetaceans and pinnipeds being all around adjusted to a marine life they can hold longer submerged between plunges contrasting with people who need scuba apparatus to jump further and for more. From the outset, could be accepted that on account of cetaceans the explanation behind longer plunge time or more profound jumps is lung size. Notwithstanding, as per Whale and Dolphin Conservation (WDC) looking at whale normal body and lung size to the one of a human, a whales lungs take 4% less space in their bodies than a people. Accordingly, the key isnt in the lungs however in the blood and hemoglobin concertation which in a whales is 30% higher than in a human. This causes the whale to capacity more O2 in their circulatory system and muscle tissues rather than inside their lungs and along these lines keep away from profundity related entanglements. Also, the equivalent can be checked in some profound jumper pinnipeds (Kooyman and Ponganis, 1998).â The impacts of weight on body pits As these three gatherings have a place the Class Mammalia they all offer three principle body holes which are ordinarily loaded up with air, ears, sinuses and lungs. With air being a gas it changes volume alongside pressure changes, so when weight builds air get packed and will in general diminishing in volume. On one submit people this outcomes in feeling an unconformable press in the ear sinus and cover when utilizing scuba gear. In the event that these zones arent consistently leveled by adding air to them during a plunge can wind up in an eardrum burst or an enormous migraine (PADI, 1996). Then again, in cetaceans, developmental adjustments happened inside the meeting component and sinus to be appropriate for water-borne sounds. Adjustments, for example, the combination of the center and inward ear cases permitted cetaceans to all the more likely decipher sounds submerged anyway without having the option to do likewise to air-borne sounds (Au, Fay, and Popper, 2000). Thus, to people hearing pinnipeds ears progressively adjusted to decipher air-borne sounds as the vast majority of the correspondence between people happens above water. Despite the fact that they do hear adequately well submerged (Riedman, 1990). At last, the lungs regularly to each of the three gatherings the principle rule isn't holding your breath totally while jumping. During climbs as weight diminishes air volume increments and not understanding it can cause lung break (PADI, 1996).â Among other significant profundity related results are barotrauma, decompression affliction or the twists and nitrogen narcosis. Decompression Sickness (DCS) While submerged the life form gathers nitrogen and due to not being utilized, it must be ousted which regularly occurs with every exhalation. In the event that the measure of abundance nitrogen is too high when rising the nitrogen leaving the tissue, shapes huge air pockets that can cause side effects from dazedness, shivering and deadness to in serious cases obviousness and demise. It is normally called by jumpers as the twists because of the nitrogen bubbles being caught in the joint open region and not permitting them to twist their joints without torment. With a wide scope of recognizable signs and fluctuating from mellow to direct it is hard to analyze DCS in people. On account of cetaceans in spite of study made by Jepson et al. demonstrating a great deal of people with bubble sores, it can't be expected that all cetaceans mass abandoning are identified with extreme instances of DCS when really it was unrealistic to decide the starting point of those air pockets. Nitrogen Narcosis This side effect is a consequence of a direct harmful impact of high nitrogen pressure in the body and it is like being under the impact of liquor. May influence human jumpers at various profundities however once it begins just deteriorates has the profundity increments and can be destructive as jumpers under this impact will submit hazardous activities while plunging (Martin, 1997). It can likewise be related with instances of DCS as it as a rule occurs before DCS. Despite being totally amphibian, semi-oceanic or earthbound, each of the three gatherings may experience the ill effects of the impacts of weight like DCS and nitrogen narcosis. Being totally earthbound people are the most influenced ones. Cetaceans are the most adjusted gathering to life submerged, in any case, it isn't protected to expect yet that this implies they are less influenced or even resistant to DCS nitrogen narcosis as the birthplace of the air pockets, that from the start would be normal for DCS, was not controlled by Jepson et al. considers. In any case it is conceivable to state the two cetaceans and pinnipeds recover and capacity oxygen much more effectively than people hence more productively maintaining a strategic distance from DCS (Kooyman and Ponganis, 1998). Text: Anderson, M. (2011) The Physics of Scuba Diving. Accessible at: https://www.dawsonera.com/unique/9781908062512 (Accessed: 19 February 2017). Au, W.W.L., Fay, R.R. what's more, Popper, A.N. (2000) Hearing by whales and dolphins. (12 Vols). New York, NY: Springer New York. Part 2 Martin, L. (1997) Scuba jumping clarified: Questions and replies on physiology and clinical parts of scuba plunging. Flagstaff, AZ: Best Publishing Company. PADI (1996) PADI vast water jumper manual. Santa Clause Ana, CA: Atlantic Books. Ponganis, P.J. (2015) Diving physiology of marine warm blooded animals and Seabirds. Joined Kingdom: Cambridge University Press. National Oceanic Atmospheric Administration (NOAA) (2014) Whats the contrast among seals and ocean lions? Accessible at: http://oceanservice.noaa.gov/realities/seal-sealion.html (Accessed: 24 February 2017). Riedman, M. (1990) The pinnipeds: Seals, ocean lions, and walruses. Berkeley: University of California Press. Whale and Dolphin Conservation (WDC) (no date) How do whales relax? Accessible at: http://uk.whales.org/blog/2012/10/how-do-whales-inhale (Accessed: 24 February 2017). WhaleFacts.org (ed.) (2017) Whale Anatomy. Accessible at: http://www.whalefacts.org/whale-life structures/(Accessed: 24 February 2017). Pictures:  â Figure 1: PADI (1996) PADI vast water jumper manual. Santa Clause Ana, CA: Atlantic Books.

Persuasive Speech About Global Warming Essay Example

Powerful Speech About Global Warming Paper An Earth-wide temperature boost Persuasive Speech Gas is a vapid, scentless gas that is available in the climate and is framed when any fuel containing carbon is singed. Plants and trees are utilizing it during the time spent photosynthesis. Carbon dioxide is likewise utilized in refrigeration, fire quenchers, and carbonated beverages. At the end of the day this is the gas we have to battle with! By utilizing petroleum derivatives in nearly all that we do, we make a colossal haze of gas and this is heating up the world. By doing this, we cause genuine harm to the nature and we may irreversibly affect it and what's to come. As you currently comprehend that we have to battle with it, I am going to disclose to you a few different ways to do it. Most importantly, diminish the time you are in the vehicle and utilize your legs to move . See Bikes! Individuals are getting lazier as time goes, yet you can roll out the improvement. On the off chance that you walk more, you help your planet and you help yourself, so why not to do it? Take care about your nursery. Those are the channels of our caused elevated levels of gas. The compelling force of nature realizes how to fix the world, so lets help a tad. Did you realize that at regular intervals a football field of backwoods is gone on the planet? We will compose a custom paper test on Persuasive Speech About Global Warming explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Persuasive Speech About Global Warming explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Persuasive Speech About Global Warming explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer It takes minutes to pulverize it, however hundreds of years to get it back. Make your little nursery, plant a tree, help your grandma at the nursery, clean woodlands Energy sparing. That is the way to spare this planet. The a large portion of CO is created utilizing non-renewable energy sources all over. Vehicles, processing plants, horticulture, and so forth. Be that as it may, we have a few different ways to battle with it. Dont utilize old vehicles which leaves a cloud subsequent to firing up. Utilize new , monetary and little motors to decrease the outflows. Or then again surprisingly better, utilize a BIKE. Utilize power from inexhaustible sources like breeze , waves, waterways, sun based vitality and so forth.

How Dialectical Behavior Therapy (DBT) Works

How Dialectical Behavior Therapy (DBT) Works Depression Treatment Print Overview of Dialectical Behavior Therapy (DBT) By Nancy Schimelpfening Nancy Schimelpfening, MS is the administrator for the non-profit depression support group Depression Sanctuary. Nancy has a lifetime of experience with depression, experiencing firsthand how devastating this illness can be. Learn about our editorial policy Nancy Schimelpfening Medically reviewed by Medically reviewed by Steven Gans, MD on June 05, 2017 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on February 04, 2020 Kai Wiechmann / DigitalVision / Getty Images More in Depression Treatment Medication Causes Symptoms Diagnosis Types Childhood Depression Suicide In This Article Table of Contents Expand History How It Works DBT Strategies Is It Right for You? View All Back To Top Dialectical behavior therapy (DBT) is a type of cognitive behavioral therapy. Its main goals are to teach people how to live in the moment, cope healthily with stress, regulate emotions, and improve relationships with others.?? It was originally intended for people with borderline personality  disorder  (BPD) but has since been adapted for other conditions where the person exhibits  self-destructive behavior, such as  disordered eating  and  substance misuse.?? It is also sometimes used to treat post-traumatic stress disorder (PTSD). History DBT was developed in the late 1980s by Dr. Marsha Linehan and colleagues when they discovered that cognitive behavioral therapy (CBT) alone did not work as well as expected in patients with BPD. Dr. Linehan and her team added techniques and developed a treatment that would meet the unique needs of these patients.?? DBT is derived from a philosophical process called dialectics. Dialectics is based on the concept that everything is composed of opposites and that change occurs when one opposing force is stronger than the other, or in more academic termsâ€"thesis, antithesis, and synthesis.   More specifically, dialectics makes three basic assumptions:?? All things are interconnected.Change is constant and inevitable.Opposites can be integrated to form a closer approximation of the truth. In DBT, the patient and therapist are working to resolve the seeming contradiction between self-acceptance and change in order to bring about positive changes in the patient. Another technique offered by Linehan and her colleagues was validation. Linehan and her team found that with validation, along with the push for change, patients were more likely to cooperate and less likely to suffer distress at the idea of change. The therapist validates that the persons actions make sense within the context of their personal experiences without necessarily agreeing that they are the best approach to solving the problem. How It Works DBT has now evolved into a standard type of cognitive behavioral therapy. When a person is undergoing DBT, they can expect to participate in three therapeutic settings:  ?? A classroom where a person is taught behavioral skills by doing homework assignments and  role-playing  new ways of interacting with people. Typically, the class meets for two to three hours on a weekly basis.Individual therapy with a trained professional where those learned behavioral skills are adapted to the persons personal life challenges. (Running concurrently with the classroom work, individual therapy sessions usually last for 60 minutes, once a week.)Phone coaching in which a person can call their therapist in between sessions to receive guidance on coping with a difficult at-the-moment situation. In DBT, individual therapists also meet with a consultation team to help them stay motivated in treating their patients and help them navigate difficult and complex issues. While each therapeutic setting has its own set structure and goals, the following characteristics of DBT are found in group skills training, individual psychotherapy, and phone coaching:?? Support: Youll be encouraged to recognize your positive strengths and attributes and develop and use them.Behavioral: Youll learn to analyze any problem or destructive behavior patterns and replace them with healthy and effective ones.Cognitive: Youll focus on changing thoughts or beliefs and behavior or actions that are not effective or helpful.    Skill sets:  You’ll learn new skills to enhance your capabilities.Acceptance and change: You’ll learn strategies to accept and tolerate your life, emotions, and yourself as well as skills to help you make positive changes in your behaviors and interactions with others.Collaboration:  Youll learn to communicate effectively and work together as a team (therapist, group therapist, psychiatrist). DBT Strategies People undergoing DBT are taught how to effectively change their behavior using four main strategies.?? Core Mindfulness Mindfulness skills, which is perhaps the most important strategy in DBT, teaches you to focus on the present or “live in the moment.” By doing so, you can learn to pay attention to whats going on inside of you (thoughts, feelings, sensations, impulses) as well as whats outside of you (what you see, hear, smell, and touch). These skills will help you to slow down so you can focus on healthy coping skills in the midst of emotional pain. Mindfulness can help you to stay calm and avoid engaging in automatic negative thought patterns and impulsive behavior. Sample Exercise: Observe Mindfulness Skill Pay attention to your breath. Take note of the sensation of inhaling and exhaling, observing your belly rise and fall as you breathe. Distress Tolerance Distress tolerance teaches you to accept yourself and the current situation. More specifically, you learn how to tolerate or survive crises using four techniques: distraction, self-soothing, improving the movement, and thinking of pros and cons.  By learning distress tolerance techniques, youll be able to prepare in advance for any intense emotions and cope with them with a more positive long-term outlook. Sample Exercise: Putting Your Body in Charge Run up and down the stairs. If youre inside, go outside. If youre sitting, get up and walk around. The idea is to distract yourself by allowing your emotions to follow your body. Interpersonal Effectiveness Interpersonal effectiveness helps you to become more assertive in a relationship (for example, expressing needs and saying no) while still keeping that relationship positive and healthy. This happens by learning to listen and communicate effectively, deal with difficult people, and respect yourself and others. Sample Exercise: GIVE Use the acronym GIVE to improve relationships and positive communication:Gentle: Dont attack, threaten, or judgeInterest: Show interest with good listening skills (dont interrupt to speak)Validate: Acknowledge the persons thoughts and feelingsEasy: Try to have an easy attitude (smile and stay light-hearted) Emotion Regulation Emotion regulation provides a set of skills that help to keep your emotional system healthy and functioning. It teaches you to adjust your emotions, including the intensity, when you have it, and how you react to it. By recognizing and coping with negative emotions (for example, anger), you can reduce your emotional vulnerability and have more positive emotional experiences. Sample Exercise: Opposite Action Identify how youre feeling and do the opposite. If youre sad and feel like withdrawing from friends and family, do the opposite. Make plans to see family and friends and stay social. Is DBT Right for You? While the majority of research to date has focused on the effectiveness of DBT for people with borderline personality disorder, as well as co-occurring thoughts of suicide and self-harm, post-traumatic stress disorder, and substance use disorders, ??DBT has also been shown to work for a variety of mental health conditions including:?? Attention-deficit/hyperactivity disorder (ADHD)Binge eating disorderBipolar disorderBulimiaGeneralized anxiety disorderMajor depressive disorder (including treatment-resistant major depression and chronic depression)Post-traumatic stress disorderSubstance use disorderSuicidal and self-harming behavior Researchers have also found that DBT is effective regardless of age, sex, sexual orientation, and race/ethnicity.?? The best way to figure out if DBT is right for you is to talk with a mental health professional, who will evaluate your symptoms, treatment history, and therapy goals to determine the best next step. A Word From Verywell If you believe that you or a loved one may benefit from DBT, please seek guidance from a doctor or healthcare professional trained in this treatment approach. DBT therapists arent always easy to locate. How to Find Dialectical Behavior Therapy for BPD Near You You can begin your search with the  Clinical Resource Directory  maintained by Behavioral Tech, an organization founded by Dr. Linehan, to train mental health professionals in DBT. This directory allows you to search by state for clinicians and programs that have gone through DBT training with Behavioral Tech, LLC, or the Behavioral Research and Therapy Clinics at the University of Washington. Another option is to ask your physician, therapist, or psychologist to refer you to someone who specializes in DBT. Try DBT With an Online Therapist

The Odyssey And Trojan Women - 1684 Words

HOMER AND EURIPIDES DEAL WITH THE SAME THEMES BUT IN DIFFERENT WAYS INTRO: Despite difference of around 400 years between them Greek poet Homer and tragedian playwright Euripides explore many of the same themes in their works the Odyssey and Trojan Women (written by each respectively). Both works are inspired by the events of 12th Century BCE Trojan War that Homer previously explored in the Iliad. The two examine the worth of cunning over brute strength, the dangers of temptation and the role of women in their respective time periods. Despite having extremely similar central ideas, the techniques employed by each are markedly different. These differences arise as the result of changes in socio-historical contexts and format of each work’s presentation, for example the critical shift of the 5th century which saw the rise of sophistry and a certain scepticism in regard to Athenian leadership and the very existence of the gods. PARA ONE: Socio-Historical Context Homer’s the Odyssey is an Epic poem written in the 8th Century BCE (the ‘dark ages’ of Greece / the geometric period). Euripides’ Trojan Women was written in 415 BCE, after the great plague of Athens and the rise of sophistry. Both were written in Mycenaean Greece, and inspired by events of the fabled 12th Century Trojan War. Homer’s purpose was to record the events, and provide entertainment for audiences in an oratory form. Euripides wrote a play, intended to be performed for Athenian men, in a competition.Show MoreRelated Comparing the Deceitful Women of Homers Odyssey and the Bible1184 Words   |  5 PagesThe Deceitful Women of Homers Odyssey and the Bible Across all barriers, women have always brought pain, suffering, and aguish to the men as demonstrated in both Homers Odyssey and the Bible. With their beauty and grace, temptresses like the Sirens and Delilah lure men into their grasps, only to later steer them to their ruin. 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The Odyssey is somewhat of a sequel, the story of Odysseus s travels home after the Trojan War. An article found in â€Å"The American Scholar† states, â€Å" One might begin by asking what both epics, The Iliad and The Odyssey, would be like if there were no women in them. The Trojan war would not have been foughtRead MoreThe Odyssey By William Shakespeare1458 Words   |  6 Pagesnot pass your way again† which is similar to Odysseus’ motto in The Odyssey. Odysseus is constantly dealing with obstacles that have been set in place by the Gods. Mainly the obstacle involves a woman being a temptress in order to detour Odysseus from his journey home to Ithaca. Eventually, Odysseus resists the seductresses in order to continue his journey home to Ithaca so he can finally see his wife Penelope. 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The Greek Myths also show how women, though not as powerful as men, have been able to cause great changes to the course of events. The Trojan of war is one glorified example of it where because of one woman thousands of soldiers died. I would like to talk about such women from the readings that we have done in this course. I shall be talking aboutRead MoreSimilarities Between The Odyssey and The Aeneid824 Words   |  3 PagesThe Odyssey and Aeneid Long ago, there were two powerful nations located in southern Europe. First there were the Greeks, this nation was known for the first practice of democracy. Other than democracy, during the Greeks era there was a man by the name Homer who wrote a story called The Odyssey about a great legendary hero named Odysseus. After the Greeks, then came the Romans who ruled Greece for centuries. The Romans during their time were known to have practiced and used many of the Greeks cultures

The Benefits of Advances in Communication for the Visual...

The Benefits of Advances in Communication for the Visual or Hearing Impaired Language is a means of communication that people use to interact with others in society. Generally, language comprises vocal sounds to which meanings have been assigned by cultural convention and often supplemented by various gestures. (Sharma, 30) For any normal person, language is no longer viewed as a tool to acquire: language is placed as a standard and basic skill, almost being considered given at birth. Such an idea about language is reasonable when taking into account how the development of speech and language is acquired in early childhood. But as a rule, such a standard and basic process of language development is only relevant to normal†¦show more content†¦Then, we consider difficulties that the blind and the deaf face in their communication and interaction with others. Finally, after identifying the difficulties, we then focus on different technological innovations and improvements that concentrate to ease such difficulties for the blind and the deaf, thus provid ing them wider access and use of language especially in their everyday life. First, lets consider the difference for people with visual and hearing impairments to acquire the use of language in comparison to the standard and basic language development process. From age 0 month to 6 months, babies typically learn most basic communicating language skills such as crying and babbling to express different feelings they experiences. Also, they start to recognize and look for familiar voices and sounds. (Oesterriech) The development of typical language skills of children aging 0 to 6 months primarily depends on hearing. These language skills are essentially responses to what children hear in their life. So it is presumably correct to state that babies with hearing impairments suffer the most and pulled back on developing language skills from this early on. A major drawback for deaf babies occur in the first year, for too often babies hearing impairment is not diagnosed until babies are 12 months old. Such unawareness, sadly, occurs too often for ninety percent of d eafShow MoreRelatedEffective Communication in Health and Social Care Essay1372 Words   |  6 Pagescare effective communication a key skill all professionals should have when working with families, carers, children and young people. Having this skill helps to build trust it can also encourage the individual to use the services. Effective communication is essential when trying to establish and maintain relationships and it is a process that involves listening, questioning, responding and understanding. However there are many barriers that can effect how effective the communication is a few examplesRead MoreSelection Of Location Report1226 Words   |  5 Pageswith mentioned that they are able to accommodate individuals that need to work specific hours, day, etc. An example that was mentioned was a current employee that works at this location, who happens to have autism is provided his schedule weeks in advance, so that he can plan the other activities in his life. He tends to wo rk the same schedule most weeks, regarding the days of the week and the time in which he works. Lacking or Unavailable Resources I did not feel that this location had a lot of resourcesRead MoreInclusion Of The Special Education Program1773 Words   |  8 Pagessocial integration of students, regardless of hearing status. Inclusion implies that children who are Hearing Impaired receive most, or all, of their education in the regular classroom. Inclusion implies that the regular classroom will change to accommodate all different learners and that is desirable to offer special services to all children within the regular classroom. Antia (2007) added that both deaf and hard-of-hearing students can encounter communication difficulties in the general education classroomRead MoreTeaching Deaf Students : Technology Essay1778 Words   |  8 Pagesclassroom that are geared towards hearing and speech impaired students may bring thought provoking scenarios about the struggles these students face. For many, the personal agony can only be imagined, but one will never really understand what goes through the minds of child ren who are unable to hear or speak. Nevertheless, I will explore how educational accessories such as audio and video related tools have shaped the way forward for a number of children with hearing and speech disabilities. In theRead MoreLanguage Delays And Autism Spectrum Disorder1632 Words   |  7 Pageswith ASD are unable to progress at a normal rate of development compared to their peers. The level of communication due to language delays can be severely affected as well for children with autism. Children can also exhibit repetitive, unusual behaviors. Those affected by the disorder thrive on consistency, and predictability in the classroom setting. Because of the impaired language skills, visual approaches to classroom instruction are very beneficial for the students (Ormrod, 2011). When consideringRead MoreSubstance Abuse in the Elderly, Disabled, and LBGT Populations2316 Words   |  10 Pagesto 23% of drugs prescribed to adults over the age of 60 (Center for Substance Abuse Treatment 1998). Natural changes in the biochemistry of older adults make them more sensitive to the effects of benzodiazepines and other mood-altering drugs. The benefits of this class of drugs are less for older individuals than for younger individuals, but the risks are greater (Tariq, 2009, p. 93). Identifying substance abuse in the older population can be challenging due to multiple factors. AdultsRead MoreQcf 5 Unit 5015985 Words   |  24 Pagesoutcome 1 1. Be able to address the range of communication requirements in own role The learner can: 1.1 Review the range of groups and individuals whose communication needs must be addressed in own job role 1.2 Explain how to support effective communication within own job role 1.3 Analyse the barriers and challenges to communication within own job role 1.4 Implement a strategy to overcome communication barriers 1.5 Use different means of communication to meet different needs Learning outcomeRead MoreThe Forgotten : How The Disabled Are Left Out Of Disaster Preparedness1945 Words   |  8 Pageslocations where more than one kind of catastrophe is probable, cross training and advance notice systems are necessary to alert the populace to the disaster at hand. The population should have some situational awareness of the demand for preparedness in addition to repeated trainings and rehearsals in evacuation procedures. This should be supervised by governmental representatives at all levels. The possibility of advance warning notification has a high probability of lessening the number of casualtiesRead MoreShould Deaf People Receive Cochlear Implants Or Communicate Through Sign Language?2230 Words   |  9 Pagesover whether deaf people should receive a cochlear implant or communicate solely through sign language. The first single channel cochlear implant was introduced in 1972 as an electrical device that provides a sense of hearing to those that are â₠¬Å"profoundly deaf or severely hard of hearing† (Tallungan). Though the technology behind cochlear implants has improved, there is still a divide throughout the United States as to whether deaf individuals should receive cochlear implants or communicate solely throughRead More(Pttls) Level 4 Assignment1449 Words   |  6 Pagesall of their learners as individuals and to treat them equally and to create stimulating and effective opportunities within the class that enable the development and progression of all students. The teacher’s role is also to plan their sessions in advance utilising lesson plans and other preparation materials. Completing attendance records and maintaining records of learner progress through methods such as tutorials and assessments is also vital. All teachers have a duty of care to their learners

DuPont Free Essays

Some tragic events In the asses alerted the public to the devastating effects that a iatrogenic substance can have on a developing fetus, although the drug may be perfectly harmless to the mother. Doctors had prescribed the drug thalidomide for pregnant women as a tranquilizer, but they discovered that the drug caused fetal defects such as missing arms, legs, hands, and feet, in addition to many soft tissue malformations. Fetal defects [191 included both physical and functional alterations, such as the possibility of growth retardation, deformities, behavioral problems, genetic alterations, or a higher than aroma tendency to develop cancer. We will write a custom essay sample on DuPont or any similar topic only for you Order Now The Du Pont policy E. L. Du Pont De Memoirs Co. , the world’s largest chemical manufacturer, has long been concerned with chemical toxicity and exposure. Du Pont uses only a small number of hazardous substances – such as lead, aniline, and redistribution – that require special control. Over the years, the company has promulgated several policies dealing with reproductive hazards, particularly one that addressed the problem of fetal damage from chemical exposure. If Du Pont discovers that a chemical is a developmental toxin (toxic to the fetus), the company first uses engineering and administrative procedures to eliminate the risk of exposure or to reduce it to an acceptable level. Engineering procedures: special ventilation equipment administrative procedures: regulation of exposure time, use of protective clothing However, If no â€Å"acceptable exposure level† has been determined or If engineering and administrative procedures cannot reduce exposure to an acceptable level, the Du Pont policy read: â€Å"females of child bearing capacity shall be excluded from work areas†. The feminist organizations protested, Incriminating this policy as a clear form of gender discrimination. They claimed that a considerable number of women are excluded from very well payday jobs, and requested the right for any fertile woman to Du Pont rejected the suggestion that a woman who was appraised of the health risk could then sign a legally valid waiver, because the exclusionary policy was to protect the fetus, not the woman. Under this policy Du Pont stated that â€Å"the waiver of subsequent claims by the female worker would be of no legal significance because the deformed fetus, if born, may have its own rights as a person which could not be waived by [21] the mother. Although some state supreme courts upheld this position, omen’s groups continued to view protective exclusion as sex discrimination, especially given the growing evidence that industrial chemicals that can affect a future fetus may also adversely affect the male reproductive system. Du Pont considered the excluded party’s sex to be irrelevant, on grounds that the policy’s goal is to protect the susceptible fetus. Du Pont noted that â€Å"the complexity of the issue lies in the separate, but not separated, nature of the affected groups – fetus and females†. Du Pont excluded women only because they are capable of becoming pregnant and bringing the fetus into the workplace. Du Pont regarded the difficulty of determining pregnancy during the early stages, when the fetus is most vulnerable to damage, as a sound reason for the exclusion policy. However, women’s advocates continued to view companies such as Du Pont as simply remiss in developing technological solutions for the control of embryologist. A common union complaint is that industry makes the worker safe for the workplace to the point of exclusion, rather than making the workplace safe for the worker and fetus. Management, however, contends that acceptable levels of exposure cannot be achieved using available risk data. 1991 US Supreme Court’s decision In January 1981 The New York Times examined a startling development in the nation’s workplaces. Fertile women workers were, in increasing numbers, electing to undergo voluntary sterilization rather than give up high-paying Jobs involving exposure to chemicals that are potentially harmful to a developing fetus. This disclosure precipitated discussion of a new civil rights issue with questions raised about whether a company should be aloud to discriminate against a woman to protect her unborn child, or whether the practice of keeping a woman out of certain well-paying Jobs because she was fertile was simply another form of sex coordination in the workplace. Ten years later, on March 20, 1991, the US Supreme Court decided in the case of Auto Workers v. Johnson Controls, Inc. [a relatively obscure company, manufacturing car batteries] that employers cannot legally adopt fetal protection policies that exclude women of childbearing age from a hazardous workplace because such policies involve illegal sex discrimination. However, the Supreme Court decision was, in some respects, narrow. It left American corporations in a state of uncertainty about what type of policy would effectively protect fetus from reproductive hazards. How to cite DuPont, Papers

Critical Overview of the Climate Change for Global Warming

Question: Discuss about theCritical Overview of the Climate Change for Global Warming. Answer: Introduction The aim of this paper is to discuss the issue of global warming as examined by Davidson. It documents and expounds the aspects of the factors that contribute to the factors that propel and exacerbate climate change, an assessment of climate change on our everyday lives and the planet and finally a range of recommendations that would be helpful in mitigating climate change. Causes of climate change Climate change is a burning issue and demands immediate attention. The temperature of Earth is contingent on the equipoise between entering and exiting the system of Earth. The energy from the sun known as the incoming energy keeps the surface of the Earth warm. Earth avoids warming when the energy from the sun is reflected back into the space. The Earth cools when the absorbed energy is liberated back into the space. Scientists have found that there has been a variation in the climate for a long time range (Redshaw et al., 2013). Climate change is also triggered. During the epoch of industrliazation, climate change was attributed to mostly natural factors like volcanic eruptions, solar energy and green house emissions. The Green House gases comprise of carbon dioxide (CO2), methane (CH4) and water vapour (H2O). The problem with greenhouse is that it makes the Earth warmer that the usual temperature of the Earth which is commonly known as the greenhouse effect. The composition of gre enhouse has severe implications on the environment. The absorption of carbon dioxide and its liberation is part of the natural carbon cycle through the respiration of animals and plants (Aldy Pizer, 2015). Apart from this, the plethora of human activities like combusting the fossil fuels and the transformations in the usage of land also liberate a wide amount of carbon dioxide into the atmosphere. It has been found that there has been an increase for carbon dioxide in the atmosphere. Another cause that triggers the presence of carbon dioxide is the volcanic eruption. It is estimated that the multifarious activities of human beings is responsible for the presence of over 30 billion tons of CO2 (Anderson, Hawkins Jones, 2016). Impact of climate change on our lives and the planet Davidson is of the view that scientists have not reached a consensus regarding the temperature sensitivity of the soil. The drastic change in the climate can pose pernicious health risks to the future generation as has been envisaged by the environmentalists and moral philosophers. One less discussed aspect of the change in climate is damage to properties. Pollution of the global atmosphere would portend to be damaging anything for the future generations (Davidson Janssens, 2006). Davidson believes that the present generation has the responsibility of not encroaching on the resources of the future generation. The environmental factors due to global warming is the melting of ice like the glaciers, mountains, ice sheets stretching over Greenland and West Antarctica and also the ice sheets on the Arctic sea. There has been a rise in the sea level due to the melting of icebergs and ice sheets. There has been a complete metamorphosis in the climatic conditions an increase in precipitatio n on the global level. The rise in global temperature has been detrimental for important species of fauna whereas beneficial for invasive species. For example, there has been a decline of Adelie penguins in the Antarctic region-their numbers have fallen from 32,000 to 11,000 over the last decade (Constable et al., 2014). On the other hand, there has been a proliferation in the growth of spruce bark beetles in Alaska that are known for consuming up spruce trees. It is predicted that there will an increase in natural disasters due to the effects of climate change. For example, floods, droughts, storms and hurricanes will become stronger if climate change is not mitigated. There is the prognosis that there will be a spread of malaria and the revival of the Zika virus (Global Climate Change, 2018. )Since there will be an alteration in the ecosystems, species that would not be able to migrate to compatible regions as a response to the climate change will extinct. Our power to combat climate change Human beings have the agency and the power to act sensibly to climate change. There needs to be a change in orientation in our everyday interaction with the environment. The first step is to subscribe to environment-friendly vehicles that would save and conserve energy. Cycling and walking can be a small step but it can go a long way in this initiative. In 2013, it was estimated that 44 per cent of the electric generation is an outcome of the renewable (Change, 2014). One can opt for battery chargers that can save $100 million of electricity bill and at the same time prevent the rise in greenhouse gases into the atmosphere. Human beings should ensure that their activities have minimal effect on the environment. The use of low-carbon sinks is one such step. People can use renewable power alternatives generated from the natural energy. Improper method of garbage disposal in the landfills will trigger the production of methane gas (Greaver et al., 2016). Therefore, human beings need to judiciously dispose their waste may be through the composting of kitchen scraps or through garden trimmings. Travelling via air has pernicious effects on the environment and therefore, it is sensible to cut down on air travel. There is also a need to change the consumption pattern whether in terms of automobiles or food. Purchasing products in bulk amount can be useful in lowering the amount on plastic wrapping or other associated packaging materials. Conclusion The factors contributing to climate change is the concentration of greenhouse gases in the atmosphere. Carbon dioxide is one of the most important reason for the rise in global temperature and so as methane gas. The drastic change in climate poses threat to the destruction of various species on the planet. In the Antarctic and Greenland regions, there has been a massive melting of ice sheets and icebergs that will rise the sea level. The need of the hour is to adopt a sustainable lifestyle and reduce the adversities of climate change and will be beneficial for the future generations. References Aldy, J. E., Pizer, W. A. (2015). The competitiveness impacts of climate change mitigation policies.Journal of the Association of Environmental and Resource Economists,2(4), 565-595. Anderson, T. R., Hawkins, E., Jones, P. D. (2016). CO2, the greenhouse effect and global warming: from the pioneering work of Arrhenius and Callendar to today's Earth System Models.Endeavour,40(3), 178-187. Change, I. P. O. C. (2014). IPCC.Climate change. Constable, A. J., Melbourne?Thomas, J., Corney, S. P., Arrigo, K. R., Barbraud, C., Barnes, D. K., ... Davidson, A. T. (2014). Climate change and Southern Ocean ecosystems I: how changes in physical habitats directly affect marine biota.Global Change Biology,20(10), 3004-3025. Davidson, E. A., Janssens, I. A. (2006). Temperature sensitivity of soil carbon decomposition and feedbacks to climate change.Nature,440(7081), 165. Global Climate Change. (2018).Climate Change: Vital Signs of the Planet. Retrieved 28 March 2018, from https://climate.nasa.gov/ Greaver, T. L., Clark, C. M., Compton, J. E., Vallano, D., Talhelm, A. F., Weaver, C. P., ... Felker-Quinn, E. (2016). Key ecological responses to nitrogen are altered by climate change.Nature Climate Change,6(9), 836. Redshaw, C. H., Stahl-Timmins, W. M., Fleming, L. E., Davidson, I., Depledge, M. H. (2013). Potential changes in disease patterns and pharmaceutical use in response to climate change.Journal of Toxicology and Environmental Health, Part B,16(5), 285-320.

Douglas Essays - Frederick Douglass, Lecturers,

Douglas Frederick Douglas Frederick Douglass was born in Tuckahoe, Maryland, near Hillsborough. He doesn't know for sure of his age, he has seen no proof and his master will not inform him. Most masters prefer for their slaves to stay ignorant. He believes that he was around twenty-seven and twenty-eight when he began writing his narrative - he overheard his master say he was about seventeen years of age during 1835. His mother, Harriet Bailey, was separated from him when he was an infant and she died when he was seven years old. Frederick's father was a white man who could have been his master but he never found out. Education was of utmost importance in his life. He received his first lesson while living with Mr. and Mrs. Auld. Sophia Auld, Frederick's mistress, was very humane to him and spent time teaching him the A, B, C's. After he mastered this, she assisted him in spelling three and four letter words. At this point in his lesson Mr. Auld encountered what his wife was doing for Freder ick and forbid her to continue. He believed that if you give a nigger an inch, he will take an ell and continuing with learning would spoil the best nigger in the world. The masters felt that an ignorant slave formed a choice slave and any beneficial learning would damage the slave and therefore be futile to his master. His next step on the road to success was during his seven years living with Master Hugh's family. Frederick would make friends with as many white boys as he possibly could on the street. His new friends would be transformed into teachers. When he could, Frederick carried bread on him as a means of trade to the famished kids for knowledge. He would also carry a book anytime he had an errand to run. The errand would be completed quickly, allowing extra study time. When Frederick was working in Durgin and Bailey's ship-yard he would notice timber marked with various letters. He soon discovered how the letters matched the type of wood and the names of these letters. Any boy he met that could write he would challenge them to a writing contest. Frederick would use the letters he recently learned and told the child to challenge that. History

Prescription Drugs Essays - Pharmaceutical Sciences, Pharmacology

Prescription Drugs Essays - Pharmaceutical Sciences, Pharmacology Prescription Drugs In a recent article, an MNBC correspondent brought up the issue of high prices on prescription drugs. Many of these drugs are special vitamins, as well as supplements that certain peoples bodies lack and need and are forced to buy. This poses a financial problem. If this were to happen in both Canada and the United States, many families in both countries would suffer severely for this medical reason, a reason they shouldnt have to pay for. In some aspects, this is selfish of the government. By leaving these drugs to be overpriced, the government is basically turning a blind eye towards the fact that many of these people are having to spend an extra thousand dollars, maybe an extra thousand dollars they dont have. The prices on these drugs could easily be regulated, but, as stated in the article, the money that these companies receive goes towards research and cures for the treatments these people are receiving. So it comes down to health care. Should the health care system pay for these? While it would solve problems, it would also produce them. People with privatize health care are settled, they put in a certain amount of money each month, and they get these medications along with the system. If a common health care system would pay for these drugs, two things would occur. First, the health cares budget would go down. Not just a little, but it would plummet. Health care coming out of taxes would not be enough, and as a result, taxes would be raised. This is probably the last thing people want. Secondly, many, many people would go away from the deal much richer. Basically, its like asking for everyone else to pay for their problems. So whos to blame? Nobody, really. You cant say its a persons fault for being sick and requiring medical help. Also, you cant expect everyone else to pay for them to get better, a lot of people cant afford higher taxes, and its punishing them. So it is a problem with difficult solutions, but the best solution would be for the government to limit the high prices of these drugs, but at the same time, put more and more money into research for finding a cure for these illnesses. This would solve both problems, and with the budget in both Canada and the United States, this wouldnt pose too many financial problems. Bibliography Source: msnbc.com/news/245699.asp

Management and Development of a Model Process Essay

Management and Development of a Model Process - Essay Example TABLE OF CONTENTS TITLE PAGE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..... 1 ACKNOWLEDGEMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 2 ABSTRACT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 1.0 INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 1.1 Investigation & Project Definition 1.2 Statement of the Project 1.3 Objective of the Research Study 1.4 Arrangement and Approach of Study 2.0 PROJECT PROPOSAL & PLANNING †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 9 2.1 Target Audience 2.2 Methodology of Research 2.3 Corporate Description 2.3.1 The organization’s activities 2.3.2 Strategic Management 2.3.3 Current projects undertaking 2.3.4 Industry Analysis 3.0 RESEARCH RESULT & DATA ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 3.1 Organizational Analysis 3.1.1 Secondary Data 3.1.2 Specific Operational analysis 3.2 Data Analysis 3.2.1 Tables, Charts, Histogram and Pareto Analysis 4.0 DISCUSSION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 35 4.1 Research Findings 4.2 Contribution of this Project 4.2 Limitations 4.3 Recommendations for Further Development 5.0 CONCLUSION AND LESSONS LEARNED †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 36 6.0 REFERENCES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 39 Introduction 1.1 Investigation and Project Definition The risk of an event leading to the loss of all data could be devastating and could have a consequential impact on the functional ability of a company. Confidential company information could fall into the wrong hands by either the breach of security of the company databases or by the leakage... The application of risk assessment tools and processes such as a tracking model that would help reduce loss of documents and enable more efficient tracking of documents at the operational level will be examined along with the development of market strategies to achieve the company objectives. This essay declares that the risk of an event leading to the loss of all data could be devastating and could have a consequential impact on the functional ability of a company. Confidential company information could fall into the wrong hands by either the breach of security of the company databases or by the leakage of information either intentionally or unintentionally by the employees who are authorized to access the information. A good account information system that is computerized would aid the company in keeping a good track of company financial and accounting information, reduce the risk of losing sensitive information that could result in costly lawsuits, breaches of data and serious damage to the reputation of the company. During my internship I intend to work on a tracking model in the general services department that will reduce the loss of documents and ensure the security of electronic documents of the company. With the continuous improvement and adoption of new ideas an d innovation by the Borouge Company as well as the expansion of their market to form contractual relationships with partners from different geographic regions, it is necessary to keep a track on the company documents.

To what extent Thatcherism was hegemonic Essay Example | Topics and Well Written Essays - 2250 words

To what extent Thatcherism was hegemonic - Essay Example In what follows I want to explore his novel White Chappell, Scarlet Tracings as a text that uses the city as the site of opposition, as the locale for a critique of dominant ideology (John Corner and Sylvia Harvey, 1991: p. 11.) As many commentators have observed, the period of Thatcher's rule was one in which monetarist policies of enterprise and the manipulation of the nation's history went hand in hand. This relationship transformed a number of elements of English national identity. Gone was the post-war optimism in which Britain embraced a far more egalitarian form of social organisation. As John Corner and Sylvia Harvey assert of Thatcherism: "Freedom and independence derive not from civil rights but from choices exercised in the market (Perry Anderson, "The Figures of Descent", 1992, p. 184.) The sovereignty that matters is not that of king or queen, the lord or the white man, but the sovereignty of the consumer within the marketplace. Massive levels of personal debt and widespread unemployment marked this perceived sovereignty of the consumer. Indeed, as Raphael Samuels suggests, Thatcher's rhetoric managed to effectively obfuscate the fact that her government's policies led to a drastic rise in household debt, from 8 per cent at the beginning of her Prime Minister ship to 14 per cent by its conclusion. In 1983 close to 30 per cent of the London population were living, or in danger of living, below the poverty line. The inner city areas in particular suffered from high unemployment and substandard housing amid the proliferation of the modern movement's tower block public housing. Many commentators as necessary to slim the bloated government running costs and spiralling national production under Labour regarded the economic policies of Thatcherism. Yet as Perry Anderson has argued, Thatcherism economic record was based on luck as much as effective management. Thatcherism claimed that the Union movement was crippling British production, responsible for a downturn in productivity. Its draconian treatment of Union's in the miner's strike of 1984/5 was therefore portrayed as an economic necessity (Jerry White, London in the Twentieth Century, 2002. p. 222.) Antonio Gramsci's concept of Hegemony Hegemony was a concept previously used by Marxists such as Lenin to indicate the political leadership of the working-class in a democratic revolution, but developed by Gramsci into an acute analysis to explain why the 'inevitable' socialist revolution predicted by orthodox Marxism had not occurred by the early 20th century. Capitalism, it seemed, was even more entrenched than ever. Capitalism, Gramsci suggested, maintained control not just through violence and political and economic coercion, but also ideologically, through a hegemonic culture in which the values of the bourgeoisie became the 'common sense' values of all. Thus a consensus culture developed in which people in the working-class identified their own good with the good of the bourgeoisie, and helped to maintain the status quo rather than revolting (Gramsci, Antonio (1971). The working class needed to develop a culture of its own, which would overthrow the notion that bourgeois values represented 'natural'

Global Marketing for Hospitality and Tourism

Global Marketing for Hospitality and Tourism According to the authors research, the basic summary of this report is that Accor is one of the leading hotel brands in the hospitality market with more than 4,000 hotels world wide. The Accor is the brand name for various hotels such as Sofitel, Novotel, Motel 6, Studio 6, Red Roof Inn, Ibis, Etap, and Formula1. For the expansion of the business in the global market, the Accor group of hotels are continuously concentrating for the expansion of the new properties in various emerging countries like China, India where the rate of tourism has been increasing at a tremendous rate and help to improve the economic structure of the country. The following report will outline the overall information about the companys global brand, strategies, global competitors, its promotion strategies etc. The report also focuses on the total global operations of the company that how its doing the promotion of its brands in UK as well as in India. The Accor brand have to organise their strategy very carefu lly as they have huge competitors in the market. Accor brand have different segment market hotel like Budget, economical, midscale upscale. INTRODUCTION Paris-based Accor is Europes leading hospitality group with almost 4,000 hotels in 85 countries around the world. In 1967 Gà ©rard Pelisson and Paul Dubrule opened their first Novotel hotel on a roadside near Lille in northern France. Accor provides hotels in every range, from the five-star Sofitel chain to budget-priced Formule 1, Etap, and Ibis in Europe, Motel 6 and Red Roof Inns in the United States, and midrange Novotel and Mercure in Europe and the Asia/Pacific region. In addition to its hotel properties, Accor also provides its worldwide customer base with foodservices (restaurants and employee vouchers), casinos, and onboard railway services (sleeping berths and dining) (www.accor.com/history.html).The Accor group primarily operates a chain of hotels and also provides corporate service. The group has a global presence and has properties worldwide. The Accor brand manages 899 hotels in Europe (excluding France) with 53 Sofitel, 161 Novotel, 270 Mercure, 6 Suite hotels, 278 Ib is, 85 Etap Hotels, 44 Formule 1 with 39,000 employees. All hotels have a different rating according to their standard and services under Accor. Accor hotel has a rich history started its first hotel in 1967 and now managing more than 4000 hotels world wide with different brand names. Sofitel: Sofitel hotel operates worlds leading business in the upper scale market. The Sofitel hotels consist of 185 hotels worldwide with leading competitors for the 5 star rating hotels in the market. Novotel: The Novotel hotels comes under mid scale rating brand in the market with 398 hotels world wide and mostly business depends on the business travelers. Mercure: The Mercure hotel includes several other brands such as Libertel, Parthenon, Orbis hotels. The Mercure brand consists of 736 hotels worldwide. Suite hotels: Suite hotels were introduced in the year 1999 with a very new concept of attracting price conscious customers with better services. Currently, the Suite hotels consist of 30 properties with in France, Germany. Ibis: The Ibis hotels comprise of 720 properties world wide providing excellent services to their customers and most of the Ibis hotels are located in the centre of the city. Redroof: The Redroof consists of 344 properties with in the United States and have the economy rating image in the market in terms of excellence in services in the hospitality market. Motel 6: Motel 6 offers the best price of any national chain .In the year 1962, the Motel 6 were offering there accommodation at a very low price of $6 per night and now a days have a great image in the budget segment in the hospitality sector. The Motel 6 operates 862 hotels in the United states and Canada ( www. motel6.com) Etap: The Etap brand operates 331 hotels worldwide. Etap hotels are basically known for there economy accommodations (www.accor.com). Accor focuses repeatedly on a specific vision for growth, and believes in sustainable, profitable growth through three pillars: A geographically and structurally balanced business portfolio. A disciplined, result oriented management of resources and assets. A set of powerful aligned brands. These pillars stood throughout Accors network expansion and continue to guide Accors growth. Accor also adjusted its strategy for moving into India in late 2002. While entering into the Indian market they decided to focus on the brands such as Ibis, Formule 1 and Etap brands in the markets through a joint venture. The basic rationale for introducing small brands into India was to see the response of the people in Indian market that whether they prefer budget hotels or they would like to go with big brands such as Sofitel, Novotel and then depending on these tests Accor determined to fully enter the Indian market (www.accorcompanyhistory.mht.com). MAIN BODY History of the chosen brand (Sofitel) Accor Group:- The first Sofitel hotel was opened in France in 1964. In 1974 Sofitel did grand opening of their hotel in U.S.A. in Minneapolis, Minnesota. Till the year 1995 it included 100 hotels with, 12,500 employees throughout 40 countries worldwide. In 2002 it did major International expansion, Sofitel opens its doors in Europe (London, Marseille, Cologne) Africa (Marrakech) North America (Chicago, Washington, Montreal)South America (Quito) and Asia (Shanghai, Bangkok) (www.sofitel.com/gb/history.shtml). The company undertook extensive renovation work at several establishments, in 2006 including Los Angeles the signature Sofitel hotel in the United States, and Polynesia and continued expanding in Europe. Sofitel brand awareness of continually increasing 10 of its hotels made the Gold list of the prestigious Condà © Nast Traveller magazine, and it was voted Best Hotel Chain in Europe by the readers of Business Traveller Magazine. Sofitel became an independent business unit last year (2008) w ithin the Accor group and implemented its new luxury strategy on its network. With a network comprised of 161 hotels in 2008, Sofitel has received 23 awards since January. By the end of the year, 70 properties were brought in line with the brands new prestige image. In 2009 Sofitel launched its two sister brands, Sofitel Legend and So by Sofitel (www.sofitel.com/gb/history.shtml). Rationale for selected country: As Emerging Markets turn into the growth engines of the 21st century, slower growth at home has led investors and hotel companies to pursue aggressive expansion abroad as they look to capture new customers and grow winning global brands. At time when most companies are trading carefully, Accor Hospitality is showing confidence in the Indian market by its continued investments in Indian projects whereas freezing those in China until 2011. As Jean-Michel Casse, VP India Operations for the group talked about its assured investments and developments in India. India market is unpredictable, yet there is a strong hope of demand increases this year because in 2010 the Commonwealth games are taking place in Indian in New Delhi. Accor hotels group is investing in India through a joint venture with Inter Globe Hotels, for Ibis hotel brand in India. The products developing in India are much more advanced than its existing European properties and the Accor group is putting best efforts in devel oping them. The short term target for the company is to have 30 hotels under its operations, under different brands by 2011. Accor has also successfully bid for two sites at Delhi International Airport Private Limited (DIAL) proposed hotel district development, for which market feasibility study is being carried out to identify the right brand positioning. The company is opening Sofitel Mumbai (which is the main business hub of the country as well as house of the Bollywood or Indian film industry) Juhu Beach. This will be third property in the country, after Novotel Hyderabad Airport and Novotel Hyderabad. On the other hand, the group is also progressing with its budget brand Formule1. The group committed to open nine Formule1 developments in cities including one in Thiruvananthapuram (most tourist visited city in Kerala) and targeting to add 10 new deals each year for this brand as the business will grow. The first Formule1 brand will be operational by the second half of 2010 in Pune (the famous city for best engineering colleges), Bangalore (garden city of India) and Ahmedabad. Accor Hospitality also brought its mid scale Mercure brand to India.. (http://www.expresshospitality.com/20090630/market07.shtml) On managing its properties in India, Accor has taken a decision to train managers for top positions from within to address the groups stringent brand philosophy and strategy need in India, looking at future demand for manpower. Their different brands have different approach. They look at empowering skills to remove layers, for example, in Ibis and for Novotel, Mercure and Formule1, just cannot take anybody who doesnt understand their brand structure. To inculcate that understanding, the group plan to conduct training for employees of the hotels so that they can be trained to manage properties as they expand, in future. The group has already planned for a training university Accor Academy, to be opened in 2010 and would be established with possible partnership along with an Indian hotel management institute. The group is taking this step to get more Indians for the management level by first getting them trained, positioning them in the European market and bring them back to manage pro perties in India. The Accor Academy will be established in Bengaluru, Hyderabad or Delhi, depending on the volume of employees (http://www.expresshospitality.com/20090630/market07.shtml) According to the (Keegan1995) global marketing is the process of focusing on the resources (people, management and physical assets) and the objectives of an organization on its global markets opportunities and threats. Today global marketing is essential not only for the realization of the full success potential of the business, but even more critically for the survival of the business. Key drivers for the global marketing:- Market needs: According to Keegan (1995) this is the factor that generally focuses the company to operate globally by seeing overall marketing needs like what customer demands. Every human has its own preferences and due to which demand for everyone differs. Company before going globally should first target the market needs as to see what kind of product will be useful to the customer. According to the selected company (Sofitel) and the chosen country (India) should introduce the product which is affordable to everyone in the market so as to capture the good market share. For this company should first target that what kind of customers it is going to provide the services. Market needs in context to hospitality industry means that what kind of facilities the hotel is providing. Accor group of hotels have different brands operating under it. So every brand has its own target market and different strategies. Generally, customer demands when they travel a good comfortable place to stay, quality food and leisure activities or facilities. So the hotel should first analyse its target market, that what kind of customers, it is going to provide its facilities and services. Doing analyses on the market needs helps the company to compete globally with its other competitors. Some basic segment needs can be met with a global approach in selected product markets. The advertising campaign for a global product may be a good appeal for a company to introduce its product all over the world and also meeting the market needs (Keegan 1995). Technology: It is a universal, uniform, consistent factor across national and cultural boundaries. If a company knows how to manage the technology in one country it becomes easier for the company to manage globally. There are no cultural boundaries limiting the application of technology. Once, technology develops it becomes available everywhere in the world. For the chosen company for this report it is necessary to develop its technology accordingly by considering both the markets UK as well as India. It should do so, to make its product familiar everywhere (Jobber, 2001 Anderson, 1994). Cost: The pressure for globalisation is intense as new products involve major investments and long period of development. Uniformity can drive down research, engineering, design and production cost across business functions. The large cost incurred on new products and risk of product development may be recovered in the global market place as no single market is enough to support investment of the size. Quality: The quality of the product reflects the intended function and performance of the product in the market. Quality of the product which a global company offers to the market is the main driver which forces the company to operate globally. If, the response of the product quality is good in one country, than company may seek to open or become global by providing the same level of product quality to other global markets, so as to sustain in the global market. As Sofitel, which in high category is the most preferred brand of the Accor group of hotels for the customers, is due to its product similarity and quality which it provides to the guest (Hennesey1995 Keegan 1995). Brands Global Competitors: As Sofitel hotel comes under upscale star category so the competitors of this brand in hospitality industry are mainly Grand Hyatt (Hyatt group), Taj hotels, the Oberois, Radisson, Crown plaza, Shangri-la. Due to such high range of competitors Sofitel is providing good services to its guests so as to get good revenue from its customers. In order to compete in the market it is opening its 5 new hotels in India (Ahmedabad, Mumbai, Jaipur Pink City, and New Delhi). Keeping in mind the current scenario of business environment that is recession the hotel should also keep an eye on its price .Due to recession, customers now seek quality service at low price(e.g.: Holiday Inn brand has been relaunched with upgrading its services and this is done in time of recession so that it gets attraction from the customers to get good business) so in order to get in stand with their competitors it should introduce some good price to the market and try to provide good level of services as it is already providing but at a affordable rate. Sofitel believes it is essential to contribute to their development and well-being, which includes employment and training, contributing to health, local purchasing and, in general, any measure that contributes to local social and economic development. The quality of their local roots also depends on the ability to protect the natural environment. So the employees look for new ways every day to use less water and less energy, to reduce waste. Since, from the opening of the first Sofitel in France in 1964, team members have been driven by a pioneering spirit of conquest. A key to their success, this attitude has over the years shaped the brands culture, which is the cement that binds their team members while respecting difference in their ages, cultures and positions within the organization (www.sofitel.com/gb/history.html). Cultural issues which may affect the companys operation: Language differences: this is problem concerning towards the different languages spoken in different countries. So, company operating globally should take care and respect the languages of different countries. The trade names, brands slogans, sales presentation material and advertising content used by companies in their domestic market may have to be changed when used in other foreign market. A slogan or advertising material which is effective in one language may mean offensive in other language. Companies while advertising or marketing their brand should see that translation is accurate and must convey similar meaning (Kotler and Armstrong (2004). Cultural differences: as stated by Chee and Harris (1993) dimensions of culture (e.g. religion, beliefs and attitudes, education) also play important role in the communication process. Cultures also affect the likes and dislikes of the customers, their attitudes towards things and preferences for particular product and services. Keeping in mind the Indian market, company needs to take care of the cultural values and should know cultural likes and dislikes in order to get success in the future as company is going to introduce new products and properties in the market. Economic differences: economic condition also affects the communication process. Literacy level and the degree of urbanization have a significant influence on communication. The discretionary income of individuals and families directly affect their attitudes towards products. Necessities in one country can be luxurious in other country (Kotler and Armstrong (2004). Pricing for the brand and its strategies: One of the major elements of the marketing mix is price. As stated by Anderson (1994), Pricing is an important strategic issue because it is related to product positioning. Furthermore, pricing affects other marketing mix elements such as product features, channel decisions, and promotion. But according to Jobber (2001) price is a vital part of whole marketing process. It may also be a factor in determining the sales of the product. Every company should fix it price according to the demand of the product, high price may result in less demand in highly competitive market. If company wants to sell the product at higher price, then it should add more value to its existing product as to compete in the market with other similar products. Before deciding the price, company should set a target of what it actually wants to achieve in the marketplace. Setting the price which is affordable to everyone can help the company to increase the sales of the product and also helps to capture a large m arket share. While there is no single definition to determine pricing, the following is a general sequence that might be followed for developing the pricing of a new product as Sofitel is deciding to open its more hotels in India. Develop marketing strategy perform marketing analysis to ensure that what kind of customers they are going to target and positioning of the older products so as to see what was the response of customers towards it and also to set the price according the target market which help in increasing demand. Make marketing mix decisions define the product through advertising so that the customers are known about the upcoming product in the market as Indian customers are very easily attracted towards new products by seeing its more and more advertising, distribution of the product in the target market by marketing professionals in that area, and by adopting several promotional techniques such as using media (television, newspapers, magazines and broachers(www.hospitalitybusiness.com Jobber(2001). Estimate the demand curve understand how quantity demanded varies with price. Because there is a relationship between price and quantity demanded, it is important to understand the impact of pricing on sales by estimating the demand curve for the product. As during this time in the UK market recession has affected very badly so hotel group should reduce the price of its rooms but shouldnt cut down the level of service it is providing currently to its customers. Where as Indian economy is increasing at good rate so it can increase its price little bit by increasing some added facilities to its products. If in future the company sees increase in demand then it can increase the price accordingly. Calculate cost -as discussed by Hennesy (1995) include fixed and variable costs associated with the product. If the firm has decided to launch the product, there likely is at least a basic understanding of the costs involved otherwise, there might be no profit to be made. The production cost of the product sets the lower limit of what the firm might charge, and determines the profit margin at higher prices. The total unit cost of a producing a product is composed of the variable cost of producing each additional unit and fixed costs that are incurred regardless of the quantity produced. The pricing policy should consider both types of costs. Understand environmental factors evaluate competitor actions to compete in the market and should see that what strategies are used by others competitors in the market in order to get good business, understand legal constraints towards the environment, to save it and to become environment friendly. Pricing must take into account the competitive and legal environment in which the company operates, Anderson (1994). From a competitive standpoint, the firm must consider the implications of its pricing on the pricing decisions of competitors. For example, setting the price too low may risk a price war that may not be in the best interest of either side. Setting the price too high may attract a large number of competitors who want to share in the profits. Determine pricing using information collected in the above steps, select a pricing method, develop the pricing structure, and define discounts (Jobber, 2001).For new products, the pricing objective often is either to maximize profit margin or to maximize quantity (market share). To meet these objectives, there are two main strategies which company can use. Skimming price attempts to skim the cream off the top of the market by setting a high price and selling to those customers who are less price sensitive. Skimming is a strategy used to pursue the objective of profit margin maximization. As in regard to Sofitel hotels they can charge high price in Indian market at present because the economy is developing at a good rate by which people have now started to prefer good quality of products and services by not keeping in mind the price which they have to pay for their product. And also keeping in mind the Common wealth games which are going to take place in 2010 in New Delhi, company can increase its price for the product as many tourist and different people will be visiting the country to enjoy the games so its nice time to do a good business, and that too by charging products at some high price, also keeping an eye on the competitors in the market or near by area. Penetration pricing as stated by Dobson and Anderson (1994) this strategy aims to achieve highest possible sales volume by fixing the price aimed to achieve the target sales. This is done so that sales level is high and enough for the achievement of sales in production and distribution of the product thus leading to high level of long term profits. The pricing objective depends on many factors including production cost, existence of economies of scale, product differentiation, rate of product diffusion, the firms resources, and the products anticipated price elasticity of demand (Kotler Armstrong (2004). Marketing Strategy: According to Fill (2004) before the product is developed, the marketing strategy is formulated, including target market selection and product positioning. As stated by Keegan (1995) marketing strategy determines the choice of target market segment, positioning, marketing mix, and allocation of resources. Marketing strategy is a powerful process that gives an organization a competitive advantage in the marketplace. A marketing strategy also serves as the foundation of a marketing plan. In 2005, Sofitel focused on customer relaxation and wellness, variety of food service offering country by country and introducing the employee training programs for excellence service and reception quality (www.sofitel.com/gb/history.html). As part of Accors new business model announced in October, the company is repositioning its Sofitel brand to stand for luxury, while simultaneously launching two sub-brands (Sofitel Legend and So by Sofitel) and a sister brand (Pullman Hotels and Resorts), all with the goal of increasing average room rates and meeting more fragmented demand from a growing international clientele. The brand already is working to redefine itself, focusing specifically on implementing new luxury service standards through significant investment in staff training. To help solidify Sofitels new identity, the brand has a new logo (the link, which means that human relations are at the heart of luxury), and a new advertising campaign is set to launch in June. Overall, Acco r for its brand has invested some à ¢Ã¢â‚¬Å¡Ã‚ ¬35 million for marketing the new Sofitel and its sub- and sister-brands (Ref: http://www.hotelsmag.com/article). Relationship marketing strategies: Relationship marketing strategies helps to motivate their employees to maintain a good relationship with there customers for the repeat business. To retain customers, the company have to offers various best deals, package discounts, complimentary gifts. Various loyalty and incentive programs have been organized by the Accor group of hotels to motivate distribution channels. Loyalty Cards Loyalty programs The Accor hospitality group facilitates their customer with various loyalty cards such as Mouvango loyalty cards. In 2007, the Accor Mouvango loyalty card generated 320,000 room nights in Accor hotels, compared with 250,000 in 2006, an increase of 28% (http: //www. accor.com). In 2007, Accor loyalty programs were further enhanced: New discounts were offered to holders of the Accor Favorite Guest card. Holders of the Accor Favorite Guest and Accor American Express cards can now earn points. Corporate Payment Cards Accor hotels have done partnership with American Express to create corporate payment cards: The Corporate Card: The corporate cards are created by Accor group which enables their cardholders customer to pay for their expenses direct to their card and enjoy various beneficial reductions in the payment of their bills. The Corporate American Business Cards: The Corporate American Cards allows members companies to benefit from an annual retroactive reduction on expenditure at Accor properties. (http: //www.accorhotels.com). The Six foundations of Accors strategy: Stepping up the transformation process A growth and innovation dynamic Powerful, complementary, recognised brands Unique skills to support the brands People, the companys most important asset. Growth that creates opportunities for everyone. (http://www.accor.com/en/group.html) Brand Advertising:- According to Hennessy (1995) brand can be defined as an identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing. But on the other hand, as stated by Jobber (2001) its all about getting noticed. A quality, well thought through brand concept is essential for making your product different from others in the market, doing publicity of the product under the brand and using effective promotion techniques to make the product known to the customers. Promotion: According to Walters and Toyne (1993) promotion is the most visible and probably the most controversial marketing activity undertaken by the firm. Basically, the company involved in foreign marketing generally faces two main steps for promotion. Firstly, the company has to develop a customized or modified promotion strategy for each foreign market to take into account differences in some things such as product offerings, brands distribution activities and sales goal. Secondly, the promotion strategy may also have to be adjusted because of local differences in socio cultural, educational and economic attributes of the targeted buyers. The main purpose of promotion for a company is to inform, educate persuade and timed response from a particular market or market segment. Brand Promotion in India:- Use of vehicle: in this the brand is promoted by putting the location of the website on the personal vehicle and business vehicle. It is very effective when it comes to the promotion of a new launched product of the brand. This is considered as the most appropriate method for promotion because when at any times if people are struck in traffic how many people will see the advertising of the brand and website of the company at one time and also does not require much high cost to advertise by this method(Fill 2004). Use word of mouth: Word of mouth is one of the very effective promotion strategies. The main reason is because it passes on a message of trust. When someone has already used your product and services they passed a favorable word to someone else it is great because the recipient of the information is already listening to someone they trust. In India this things matters a lot for a brand to get familiar in the public and customers are also attracted towards your product when they listen the goodwill of the product from others mouth (http://marketing.about.com). Promoting through public transportation:- in this , the brand can be promoted by putting logos , posters , broachers in the public transport means such as in India it can be done by pasting adds of the brand in metro(Delhi) , in Mumbai it can be done through Mumbai local trains and taxis. This helps in making the brand known to the general public easy and in a faster way. As lots people travel daily for their workplace through local transport so its become easy to advertise the brand. And also everyday if people are seeing the same advertisement everyday they tend to buy or use the product once. Brands global promotion techniques: Global Promotion Strategies as stated by Kotler and Armstrong (2004) deal with the way a business advertises when it expands to a global market and sells to a consumer base in a different country and culture. Global promotion strategies deal with delivery of marketing concept that does not always translate into the language of the target consumer nation. If global promotion strategies are done poorly by a business it could kill any chances of gaining market share in a target nation economy. Here are some global promotion strategies. Use the right translator: This global promotion strategy will include designing marketing and communications materials that are written in the native language of the foreign country or of the target consumer culture. This is an obvious strategy however one must use the right translator to do this. According to this report the Sofitel should promote its brand in (Hindi language) which is known as native language of India. Remember that translators only translate into a target language. So, company should select the translator who is having good knowledge of the language so that the brand is promoted through right message in the foreign country and the customers should also understand it. Unless a translators target language (what the communication is getting translated to) is also that persons native language, it is highly unlikely that company will get the proper translation for their marketing materials (http://www.marketwire.com Fill (2004). Be culturally sensitive: as said by Anderson (1995) this is obvious for each brand to do a cultural study of targeted market in which they are going to provide the services. For the chosen brand Sofitel its necessary to study the culture and ethics of Indian customers so that the brand is able to provide the

Eat Less Meat

Speech Title: Eat Less Meat! General Purpose:Persuasive Specific Purpose: To persuade my audience to eat less meat. Thesis Statement: Eating meat is becoming an increasing demand and issue in society, it can be solve with the help of all of us. I. â€Å"Meat  is a symbol of affluence, and it becomes an addiction and a habit,† says Henry Spira, coordinator of Animal Rights International† The average  meat  eater is responsible for the deaths of some 2,400 animals during his or her lifetime. (E Magazine. ) A. In late 1992, Lauren Beth ate a fast-food cheeseburger laced with E. oli. She was attacked by hemolytic uremic syndrome (HUS), a wasting disease that invades nearly every organ in the body and destroys the blood's ability to clot. Lauren Beth succumbed to a heart attack a few days before the beginning of 1993, a year which would be marked by a massive outbreak of E. coli and the deaths of three children at Seattle, Washington Jack in the Box restaurants. (E Mgaz ine) B. Today, I would to discuss how we meet eaters could reduce or needs for meat and substitute other foods for it. C.Eating meat is becoming an increasing demand and issue in society, it can be solve, with the help of all of us. II. Body A. Need: Many human beings really on meat for their meals. 1. Although the consumption of meat is very popular, we can change that by consuming less meat and becoming open minded on other food that would work for you. 2. Global  meat demand is expected to grow by 56 percent to 2020 according to the magazine of Animals today. 3. In the E Magazine it mentions a interviews with a slaughterhouse worker that said. On the farm where I work,† reports one employee, â€Å"they drag the live ones who can't stand up anymore out of the crate. They put a metal snare around her ear or foot and drag her full length of the building. These animals are just screaming in pain or they are often skinned alive. † 4. The bacteria are a particular proble m in hamburger, because the grinding process spreads it throughout the  meat. E. coli, was one of the leading cause of kidney failure in young children. (E Magazine). Transition Now that I’ve told you the impacts that it has, is there a way to resolve it? B.Satisfaction: We should all think about what would be the best for our country and its citizens 1. Reduced consumption of animal products and increased intake of fiber-rich carbohydrates, fresh fruit and vegetables are recommended to minimize the risk of heart disease, mature onset diabetes, obesity, and possibly some cancers. (De Fraga) 2. There is some evidence to suggest that the human digestive system was not designed for  meat  consumption and processing ,which could help explain why there is such high incidence of heart disease, hypertension, and colon and other cancers. Jim Motavalli) 3. By eliminating little by little for consuming meat we are saving the environment, animals and even our health. Transition: W ill these solutions work? C. Visualization: 1. In the E Magazine it said that In the U. S. , according to a 1998  Vegetarian Journal  survey, 82 percent of vegetarians are motivated by health concerns, 75 percent by ethics, the environment and/or animal rights, 31 percent because of taste and 26 percent because of economics. (Jim Motavalli) 2.The American Dietetic Association says in a position statement, â€Å"Appropriately planned vegetarian diets are healthful, are nutritionally adequate and provide health benefits in the prevention and treatment of certain diseases. † (Jim Motavalli) 3. One percent of the public, or between two and three million, is vegetarian (eats no  meat  or fish, but may eat dairy and/or eggs), with a third to half of them living on a vegan diet (eschewing all animal products). Roughly five percent in both studies â€Å"never eat red  meat. † (Jim Motavalli) III. Conclusion: A.Call to Action:   It's not always easy to do–mos t environmentalists still eat  meat–but the tide is beginning to turn. 1. CONTACT: International Vegetarian Union, (202)362-VEGY, www. ivu. org Gives information on the vegetables that you can substitute for meat. (Motavalli) 2. CONTACT: For a free copy of PETA's Vegetarian Starter Kit, visit www. goveg. com/VegKit 3. CONTACT: Center for a Livable Future (410)223-1608 B. Cutting back on our meat intake is on step to help benefit our health, environment, and the animals. 1.If you  eat  a couple of meals  less  of  meat  each week, you're doing, yourself and the planet, you're doing all of us a favor. – Rene Montagne Works Cited De Fraga, Carole. â€Å"Eat Less Meat — It’s Costing the Earth. † Animals Today 2 Nov. 2004: 17-18. EBSCO Host. Web. 27 Sept. 2012. Montagne, Renee. â€Å"Letters: Eating Meat for Environmental Reasons? † Morning Edition 30 Jan. 2009: n. pag. EBSCO Host. Web. 28 Sept. 2012. Motavalli, Jim. â€Å"The Case against Meat. † E Magazine Jan. -Feb. 2002: 26-33. SIRS Issues Researcher. Web. 28 Sept. 2012. – – -. â€Å"The Trouble with Meat. † E Magazine May-June 1998: 28-35. SIRS Issues Researcher. Web. 27 Sept. 2012.

My Sociology Paper Essay

Today’s generation is equipped with highly advanced and sophisticated technology that are very useful in many ways particularly in keeping and obtaining information. The internet serves not only as stock files of information but also for commercial advertisement, and for publication of all sorts of both scholarly and worthless articles as well as biased and non-biased piece of writings. This sort of complexity however, gives as a wide range of option and choices as to what one intends to do. For those who seek quality information scholarly and journal articles provides a strong references. The only thing that needs to do is evaluate the source whether its content are scholarly. In view of these, this paper will attempt to evaluate the articles listed above whether they are biased or non-biased sources by discussing the main issues raised by these sources. At the end the paper will conclude whether these sources are biased or not, based on the careful analysis of the content of each of these articles. Discussion of the articles In the first article, the main issue is the mandatory minimum sentence imposed on persons convicted of possessing half a kilogram of cocaine powder or more to at least five years imprisonment. The authors cited that this mandatory minimum have a strong bipartisan support from elected representatives and even from presidential candidates. While there are pros and cons in this issue, in view of the authors the mandatory minimum sentence can be viewed as means of attaining the country’s drug control objectives (Caulkins, J. P. ; Rydell, P. ; Schwabe, W. L. ; & Chiesa, J. 1997, par. 3). Controlling drug use in the country could be a welcome objective as often times; guns and violence are linked with drug use. According to Scott Newark in his article entitled â€Å"The 2006 Crime Stats Analysis- Time for the Truth† drugs like cocaine, heroin, and crystal meth are astoundingly 21% up over the past five years (Newark, par. 17). While the authors discussed and considered other available alternatives on easing drug problems, their opinion were focused on reducing drug consumption rather than its impact on the society. Thus, they put more emphasis on treating heavy users than on the criminal offenses associated with the use of illegal drugs. The Second Article, written by Steven Levitt, primarily deals with the decline of crimes in America. Levitt pointed out that while most experts are predicting an explosion of crime during the early and middle of the 1990s, crime rates plunged precisely at this expected period and authorities were not anticipating it to happen. Levitt refused to attribute this decline to the popular perceptions like increased imprisonment, tougher gun control laws, strong economy, and so forth. Levitt was not surprised by this turn of events rather he questioned why the decline of criminality did not happen earlier.  (p. 164). According to Levitt, what is remarkable with the decline of crimes in the USA during this period was it magnitude from the 1950 to 2001. Of all the criminal offenses, Levitt identified homicide as the most serious crime that had experienced the biggest drop between 1991 and 2000, from 9. 8 to 5. 5 or a drop of forty-four percent. While Levitt focus in his article was to identify the real causes of the decline of criminal offenses in the US during the period from 1991 to 2001, he seemed to have to fail to categorically identify the real causes of such decline. Instead he shifted his emphasis on the remarkable aspect of this decline. He noted that this decline appeared unusual compared with other countries in the world, in which most of the most common criminal offenses such as homicide, robbery, and burglary experienced sharp decline from 1991 to 2000. The author also discussed the universality of this drop in crime citing decline in each subgroups for all crime categories (p. 167). However, at the end of the article, the author recognizes six factors namely, the strong economy, the changing demographics, better policing strategies, gun control laws, laws allowing the carrying of cancelled weapons, and increased of capital punishment that according to Levitt, played little or no role in the crime drop. He also acknowledge the four factors that explained the decline of crime such as the increase in number of police, the rising prison population, the receding crack epidemic and the legalization of abortion. The last article, by Scott Newark, deals with crime statistics which was accordingly â€Å"disappointing without critical analysis by the media† (par. 3). Contrary to the article by Steven Levitt, Newark’s Crime Stat Analysis reveals the other side of police records of criminal offenses. While Newark was talking of the crime rates in Canada, he noted indirectly that recorded crimes are only the most serious ones suggesting that there are more crimes unreported, aside from those that were not recorded by the statistic gatherer. This means that Levitt’s account of crime drop in the United States is clouded with doubts, indeed, according to the United States Crime Rates 1960-2007, in 2000 United States was ranked as â€Å"22nd having highest Criminal Index† (United States Crime Rates). From the way it looks, Newark’s article was a fair assessment of the reality of criminal offenses and offenders. He emphasized that it is unrealistic to spend billions of dollars with the rehabilitation of serious offenders who when released, will commit the same crime again. Conclusion The three articles discussed in this paper provided basic ideas about criminal offenses. Although the paper did not give a clear stand in each of the articles discussed, it leaves the paper a debatable issue regarding the seemingly contradicting views between the reality of crimes and offenses in Canada and the United States as revealed by Levitt and Newark respectively. However, while the three authors have different views and emphasized on different aspects of criminal offenses, it was clear that their common objective is to shed light on issues that they deemed needed to be pointed out to the public. Quality of Sources The first article entitled Mandatory Minimum Drug Sentences: Throwing Away the Key or the Taxpayers’ Money by Jonathan P. Caulkins, C. Peter Rydell. William L. Schwabe and James Chiesa, was biased in the sense that the authors appeared to one sided in their opinion. They seemed to focus merely on reducing drug consumption without giving due consideration to the implication of drug related offenses. This seemed to promote sympathy of the heavy user, rather on the consequence of violating the law. This is quite tantamount to tolerating the use of illegal drugs and then rehabilitates the users later on. The second article, Understanding Why Crime Fell in the 1990s: Four Factors that Explain the Deadline and Six that Do not by Steven Levitt is not biased article in view of its critical and balanced presentation of facts and evidences. Although The article appeared surprising given the sharp decline of crimes in the US amidst the proliferation drugs in the inner cities of America as cited in an internet article entitled â€Å"Operation SOS. † The article noted the proliferation of drugs in the city causing violent crimes in the neighborhood (Operation SOS) yet the author was able to shed lights on all sides affecting the issues being discussed. The third article The 2006 Crime Stats Analysis-Time for the Truth by Scott Newark is also not biased article on the ground that this source was a realistic point of view. With out pretense, the author reveals the other side of the crime statistics release by law enforcers which in view of the author, is often selective and statistic gatherer are watering down their statistics to include only the most serious offense. The source is not bias because the writer was very objective and open minded in perception of the realities behind the law enforcements records of criminal offenses. References Caulkins, J. ; Rydell, P. ; Schwabe, W. L. & Chiesa, J. Mandatory Minimum Drug Sentences: Throwing Away the Key or the Taxpayers Moneyhttp://www. fathom. com/media/PDF/2172_ss. pdf Levitt, S. (2004) â€Å"Understanding Why Crime Fell in the 1990s: Four Factors that Explain the Deadline and Six that Do not† Journal Of Economic Perspectives—Vlume 18,Number1http://pricetheory.uchicago. edu/levitt/Papers/LevittUnderstandingWhyCrime2004. pdf Newark, S. The 2006 Crime Stat Analysis- Time for the Truth Prime Time Crime July 23, 2007http://www. primetimecrime. com/contributing/2007/20070723newark. htm United States Crime rates 1960 – 200 http://www. disastercenter. com/crime/uscrime. htm â€Å"The Operation SOS† Division of Citizen Services City of Buffalo 2001- 2008http://www. ci. buffalo. ny. us/Home/City_Departments/Special_Programs_and_Agencies/Save_Our_Streets/OperationSOS